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What Makes Great Copy

What Makes Great Copy

FromTHINK Business with Jon Dwoskin


What Makes Great Copy

FromTHINK Business with Jon Dwoskin

ratings:
Length:
26 minutes
Released:
May 1, 2023
Format:
Podcast episode

Description

Kevin Rogers spent years traveling the country as a stand-up comedian working the circuit with now-famous comics like Chris Rock, Louis CK, Billy Gardell and many more. After a decade performing comedy, Kevin retired from the road and married the love of his life. He also discovered a new professional passion – direct response sales copywriting. He spent ten years as a freelance copywriter, writing and chiefing the sales copy for high profile and insanely profitable product launches with the industry’s top producers. Things changed again when Kevin discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers as The 60-Second Sales Hook and released a book by the same name. The success of the book led Kevin to create Copy Chief, a private community-based forum and copy training center where talented copywriters partner with value-driven product creators and content providers to produce forward-thinking ad campaigns. After 12 years away from comedy, Kevin’s recently returned to the stand-up stage, developing 25 minutes of new material over 60 days and performing for 2,000 people accepting a challenge to open a show for his longtime friend Billy Gardell, of Mike & Molly fame. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Kevin Rogers: Website: https://copychief.com/ Facebook: https://www.facebook.com/realcopychief/ YouTube: https://www.youtube.com/channel/UCR5GVAeVeMVZlqIJoJsyTPQ LinkedIn: https://www.linkedin.com/company/copy-chief/about/ Instagram: https://www.instagram.com/therealcopychief Free 60-Second Sales Hook Book: https://60secondsaleshook.com/ Kevin’s podcast, Copy Chief Radio: https://copychief.com/ccr/ Join Copy Chief Membership: https://copychief.com/join
Released:
May 1, 2023
Format:
Podcast episode

Titles in the series (100)

Every DAY Business, Sales and Productivity coach Jon Dwoskin takes a deep dive into a new level of business conversations, interviewing thought leaders to understand the BIG picture of why they are doing what they are doing, and how they are making a difference in the lives they touch. Their stories will inspire and guide you to your next level, shifting your perspective on your own capacity. Get ready to Get Unstuck and Think BIG. VERY BIG!