Matt Friedman   In this episode, Jon and Matt discuss:  Matt and his career  The first steps in starting a company  Value-based goals for your business  Strategic communications     Key Takeaways and Actionable Success Principles:  Figure out what your values and mission are first, then figure everything else out later  The goal in business should be how well you execute on your values and how well you take care of your customers… if you do well, the profits will come  PR is about connecting messages with audiences to lead to a reputation that will support your business objectives  PR is a contact sport, the company needs to dig in with the team to get real results   "The more grounded you are in your values, the more grounded you are in picking your clients, pruning your clients, and picking the people who work for you." - Jon Dwoskin     Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here    Connect with Jon Dwoskin:   Twitter: @jdwoskin  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Facebook: https://www.facebook.com/jonathan.dwoskin  Website: http://jondwoskin.com/  Email: jon@jondwoskin.com     Connect with Matt Friedman:  Website: http://tannerfriedman.com/   LinkedIn: https://www.linkedin.com/in/matt-friedman-a569304/  Email: mfriedman@tannerfriedman.com    Show Notes by Show Producer: Anna Nygren    Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.