Crafting Your Company's Personality Through Marketing     In this episode, Jon and Karen Larson discuss: The history of marketing How people should be thinking about their brand Design as a craft How to create a successful marketing campaign     Key Takeaways and Actionable Success Principles: You should always think about marketing your brand Ask yourself, "what is the personality of my company?" Because that's what your brand will be centered around Plan out your marketing campaign first - specify what your goal is If you don’t know who your ideal client is, you won't know how to craft your message/product     “The number one piece of marketing material that every company needs to have is a website." - Karen Larson   Connect with Karen Larson:   LinkedIn: https://www.linkedin.com/in/karenlarson/ Website: http://www.lmstudio.com/     Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here   Connect with Jon Dwoskin: Website: http://jondwoskin.com/ Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/Thejondwoskinexperience/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com     Show notes by show producer: Anna Nygren   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.