In this episode, Jon and Sari discuss: Sari's career path Misconceptions about PR Building your message The cost of doing business     Key Takeaways and Actionable Success Principles: PR is part of the consulting pie and it starts with crafting your company's message A company should change with the times and so should its message Branding includes your logo, your look, your company colors etc. Ask yourself, "What do you want your company to look like to the world?"     “Every success, every failure, takes you to the next step." - Sari Cicurel   Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Website: http://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com   Connect with Sari Cicurel: LinkedIn: https://www.linkedin.com/in/sari-cicurel-69a0409     Show Notes by Show Producer: Anna Nygren   Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.