Author Bill Carmody   In this episode, Jon and Bill discuss: An overview of Bill Carmody Types of PR and their effectiveness Competing in the internet's noisy environment The long tail/delayed gratification of PR     Key Takeaways and Actionable Success Principles: Printed PR tends to be more ego driven and online tends to be more results driven Educate your PR client to know that nobody really cares about him/her and focus on the value that they can deliver to their audience USA Today discovered that less than 50% of American could come up to $400-$600 in an emergency Paying yourself first is the most important thing to building your wealth     "My mission is to help 1 million people become millionaires in the next five years." - Bill Carmody      Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here   Connect with Jon Dwoskin:  Twitter: @jdwoskin LinkedIn: https://www.linkedin.com/in/jondwoskin/ Facebook: https://www.facebook.com/jonathan.dwoskin Website: http://jondwoskin.com/ Email: jon@jondwoskin.com   Connect with Bill Carmody: Website: https://www.inc.com/author/bill-carmody LinkedIn: https://www.linkedin.com/in/billcarmody/ Twitter: @BillCarmody   Show Notes by Show Producer: Anna Nygren   Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.