13 min listen
3 in 15: The state of creative effectiveness
FromThe WARC Podcast
ratings:
Length:
19 minutes
Released:
Sep 8, 2022
Format:
Podcast episode
Description
This week we’re joined by Warwick Cairns, strategy partner at The Effectiveness Partnership and an editor of the state of creative effectiveness report. Warwick shares the key takeaways from the report; including how marketers finding marketing effectiveness challenging, the importance of creating a unifying set of KPIs, and how vital it is that marketers make their case to the c-suite.
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Released:
Sep 8, 2022
Format:
Podcast episode
Titles in the series (100)
3 in 15 – Shoppable Media by The WARC Podcast