Irish whiskey is the fastest-growing spirit category in the world, with sales to the US predicted to overtake Scotch whisky by 2030.
It’s a remarkable turnaround for an industry that went through decades of decline.
In 2010 there were only four operational Irish whiskey distilleries on the island of Ireland, north and south.
Today there are more than 40, producing a much wider array of whiskey styles than the lighter, sweeter taste profile the country is known for.
We’ll explore some of the heritage and production quirks that make Irish whiskey unique in this special episode of Drinks Adventures, made possible by the support of the https://www.ibec.ie/drinksireland/irish-whiskey (Irish Whiskey Association).
You’ll meet its chief executive, William Lavelle, along with representatives from some emerging Irish whiskey brands: Teeling, Slane, Boann and The Dubliner.
William gets us underway with an overview of the association and its remit.