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    The CX Cast

    The CX Cast

    The CX Cast

    ratings:
    Length:
    98 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 98 episodes

    Title

    352: Customer-Centric Culture At LinkedIn

    Sam Stern, Senior Manager of CX at LinkedIn, returns for a discussion on customer-centr...

    16 minutes
    		May 01, 2024

    351: CX At LinkedIn with Sam Stern

    Sam Stern, founding CX Cast host, returns to the podcast to share his experiences as Se...

    17 minutes
    		Apr 23, 2024

    350: CX, Customer Success, And Marketing Together At B2B Summit

    It’s time B2B organizations get our full attention! VP, Research Director Dave Franklan...

    16 minutes
    		Apr 17, 2024

    349: CX Capability-Building And Activity-Tracking

    CX teams can take many paths to grow their capabilities and influence. Figuring out whe...

    22 minutes
    		Apr 09, 2024

    348: Design For Empathy

    Demonstrating empathy in digital experiences helps brands build trust and loyalty, yet ...

    19 minutes
    		Apr 03, 2024

    347: How To Prioritize Customer Journeys

    You’ve identified dozens of journeys and hundreds of moments of truth that matter to yo...

    22 minutes
    		Mar 26, 2024

    346: Journey Centricity At E.ON: Part 2

    In our second episode showcasing E.ON’s journey toward customer centricity, we talk to ...

    32 minutes
    		Mar 19, 2024

    345: Journey Centricity At E.ON: Part 1

    Since 2008, E.ON has been on a path to use journeys, not processes, as the building blo...

    23 minutes
    		Mar 12, 2024

    344: Scale Your CX Measurement Program

    Most large organizations operate across lines of business, products, segments, brands, ...

    22 minutes
    		Mar 05, 2024

    343: Demystifying Generative AI

    What do CX pros need to know about the promises and perils of generative AI? Forrester ...

    26 minutes
    		Feb 28, 2024