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344: Scale Your CX Measurement Program

344: Scale Your CX Measurement Program

FromThe CX Cast


344: Scale Your CX Measurement Program

FromThe CX Cast

ratings:
Length:
23 minutes
Released:
Mar 5, 2024
Format:
Podcast episode

Description

Most large organizations operate across lines of business, products, segments, brands, and/or countries. CX leaders who want to scale their CX measurement program across such an organization must balance the need for efficient and consistent CX measurement with an appropriate level of autonomy for organizational units. VP and Principal Analyst Maxie Schmidt answers common questions on scaling measurement management programs, illustrated through case studies.
Released:
Mar 5, 2024
Format:
Podcast episode

Titles in the series (98)

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.