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350: CX, Customer Success, And Marketing Together At B2B Summit

350: CX, Customer Success, And Marketing Together At B2B Summit

FromThe CX Cast


350: CX, Customer Success, And Marketing Together At B2B Summit

FromThe CX Cast

ratings:
Length:
16 minutes
Released:
Apr 17, 2024
Format:
Podcast episode

Description

It’s time B2B organizations get our full attention! VP, Research Director Dave Frankland gives a survey of the research that will be showcased at Forrester’s B2B Summit, diving into insights shared on orchestrating comprehensive buyer and customer experiences. 
Released:
Apr 17, 2024
Format:
Podcast episode

Titles in the series (98)

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.