16 min listen
326: CX Safari
FromThe CX Cast
ratings:
Length:
16 minutes
Released:
Oct 17, 2023
Format:
Podcast episode
Description
In this episode, CX Cast host and Forrester VP and Research Director Martin Gill joins Senior Analyst Michelle Beeson to describe a workshop activity they used to bring the frameworks of value for customer to life. They had participants, who represented different companies and industries, try out a combination of mystery shopping and ethnographic research by visiting coffee shops in London. Listen to hear about the frameworks, design, and approach used for the activity and how your company can put it in place.
Released:
Oct 17, 2023
Format:
Podcast episode
Titles in the series (98)
238: How Equity For Your Employees Drives Equity For Your Brand (R): As issues of gender equality, racial justice, and discrimination across the diversity spectrum hit the headlines, organizations are struggling to respond to customers, employees, and other stakeholders. In this episode, by The CX Cast