12 min listen
197 | Gary Henderson | The Future is Here: How to Leverage NFTs to Build Your Brand and Business
197 | Gary Henderson | The Future is Here: How to Leverage NFTs to Build Your Brand and Business
ratings:
Length:
70 minutes
Released:
May 5, 2023
Format:
Podcast episode
Description
Gary Henderson, a seasoned digital marketing professional with over 10 years of experience in the industry, has worked with various clients ranging from small businesses to Fortune 500 companies, helping them grow their online presence and achieve their marketing goals. Joining us on The Greatness Machine, Gary shares his deep understanding of the latest digital marketing trends, and techniques, and how to use them to drive results.
In this episode, Darius and Gary talk about digital marketing, building strong client relationships, the rise of digital currencies, and what the future looks like for the creator economy.
Topics include:
How Gary started helping creators monetize their personal brands
Understanding your audience and having a strategic approach to marketing
Building strong client relationships by providing a concierge-style service
Understanding the reasons why people buy
How to get your marketing cut through the noise
The benefits of stepping outside of your comfort zone
What is Gary Coin and how it works
Gary looks back on founding the Giraffe Tower NFT project
What Gary thinks the creator economy looks like in the future
The rise of digital currencies and the ability to operate in a global space around the clock
The benefits of using tokens instead of fiat currency to pay for products and services
And other topics…
Resources mentioned:
Steal Like An Artist: https://www.amazon.com/Steal-Like-Artist-Things-Creative/dp/0761169253
Layered Money: https://www.amazon.com/Layered-Money-Dollars-Bitcoin-Currencies/dp/1736110527
Connect with Gary:
Website: https://gary.club/welcome
Website: https://www.digitalmarketing.org/
LinkedIn: https://pr.linkedin.com/in/garyhenderson
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/whoompdarius/
YouTube: https://therealdarius.com/youtube
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Darius and Gary talk about digital marketing, building strong client relationships, the rise of digital currencies, and what the future looks like for the creator economy.
Topics include:
How Gary started helping creators monetize their personal brands
Understanding your audience and having a strategic approach to marketing
Building strong client relationships by providing a concierge-style service
Understanding the reasons why people buy
How to get your marketing cut through the noise
The benefits of stepping outside of your comfort zone
What is Gary Coin and how it works
Gary looks back on founding the Giraffe Tower NFT project
What Gary thinks the creator economy looks like in the future
The rise of digital currencies and the ability to operate in a global space around the clock
The benefits of using tokens instead of fiat currency to pay for products and services
And other topics…
Resources mentioned:
Steal Like An Artist: https://www.amazon.com/Steal-Like-Artist-Things-Creative/dp/0761169253
Layered Money: https://www.amazon.com/Layered-Money-Dollars-Bitcoin-Currencies/dp/1736110527
Connect with Gary:
Website: https://gary.club/welcome
Website: https://www.digitalmarketing.org/
LinkedIn: https://pr.linkedin.com/in/garyhenderson
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/whoompdarius/
YouTube: https://therealdarius.com/youtube
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
May 5, 2023
Format:
Podcast episode
Titles in the series (100)
0 | Welcome To The Greatness Machine: <p>Today’s show is a special one as <a href='https://therealdarius.com/about/'>Darius Mirshahzadeh</a> shares his incredible backstory, and his big WHY that has inspired him to launch The Greatness Machine. </p> <p>Back in 2006, Darius was riding on a high as his first business, Twin Capital Mortgage became the 40th fastest growing company in the United States. However, the economic crisis of 2007 wiped out all his hard-earned gains. The next five years were particularly tough. And by the end of 2011, Darius was distraught, in a bad place, and in a business that he did not love.</p> <p>That’s when he decided to pivot to do something that did not involve chasing dollars for once.</p> <p>He talks about curating the TedX Golden Gate Park in 2012-2013, and how this experience changed his life forever. </p> <p>In 2014, Darius got sucked into the business world once again as he devoted his energies to The Money Source – his new venture which he scale by The Greatness Machine