Jen Rubio is the co-founder of Away Luggage. Before starting Away, Jen built her career by creating compelling brand narratives for some of the world’s most innovative companies. She started at Johnson and Johnson. After working there for a couple years, she quickly moved onto work for herself as a social media manager, before that was even a real job title. In 2011, Jen joined the early executive team for Warby Parker as Head of Social Media. It was at Warby Parker, that she met her Away co-founder, Steph Korey. In 2015, Jen was named to the Forbes 30 Under 30 list for Marketing and Advertising. Jen eventually left Warby Parker and moved to London to join AllSaints, as Head of Innovation. However, her entrepreneurial spirit took over, and she quickly left that job to launch Away.  Away is a modern travel brand that creates thoughtful luggage and travel accessories, designed to make travel more seamless. Away has rapid growth: starting with less than ten employees and now boasting almost 200 employees. The company has pulled in more than $125 million dollars in revenue since its launch in 2016. Today Jen is here to talk about how to find the perfect co-founder, how to fundraise, and shares her expert insight on how to effectively brand a business.