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Building a Revenge Brand with Boys Lie

Building a Revenge Brand with Boys Lie

FromGirlboss Radio


Building a Revenge Brand with Boys Lie

FromGirlboss Radio

ratings:
Length:
33 minutes
Released:
Mar 5, 2024
Format:
Podcast episode

Description

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Some of Tori Robinson and Leah O'Malley closest friends thought they would fail. Who's laughing now?
In today's episode of Girlboss Radio, Avery Francis catches up with the founders of Boys Lie. Their cool-girl loungewear broke the internet last summer when Ariana Madix from Vanderpump Rules wore their 1-800-Boys-Lie hoodie, not-so-subtly shading ex-boyfriend Tom Sandoval.
Their clothing has been spotted on A-listers like Kylie Jenner, Zendaya, Ariana Grande, Dua Lip and many more—plus they’ve collabed with Forbes, Uber, REVOLVE, Urban Outfitters and PacSun, which solidified Boys’ Lie as an industry trailblazer. In 2022, the brand achieved a staggering $8 million in revenue.
Tori and Leah met in 2016 when they were both going through breakups with their boyfriends—who happened to be best friends. They formed an unbreakable bond and coined the mantra “Boys’ Lie”. 
Today, the Boys Lie founders talk about how much money it *really* takes to start a clothing brand, how other people’s doubts fuelled their success and why it's so important to have a failure runway.

Check out the Boys Lie podcast here: https://pod.link/1691013661

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Released:
Mar 5, 2024
Format:
Podcast episode

Titles in the series (100)

Each week on Girlboss Radio, you'll hear honest conversations with trailblazing women. These women go deep on what it takes to build a successful career or grow a business with staying power—while living life on their own terms and navigating personal and professional curveballs. Expect hilarious, vulnerable, ~useful~ conversations that humanize the known, champion the unknown, and laugh a little at the absurdity of life. Hosted by Sophia Amoruso, CEO and founder of Girlboss and Neha Gandhi, editor in chief and COO of Girlboss.