Can you imagine what it would be like to be crazy rich? Liz Lange can. In her new podcast, The Just Enough Family, she shares her story of growing up in the Steinberg family, a name as famous as Bezos back in the day. After graduating from Brown, Liz didn’t need to work but started a career at Conde Nast in the features department. She dreamed of becoming a writer, but that’s not what happened. Instead, Liz became an accidental entrepreneur as the “first maternity wear designer”, catering to pregnant A-list celebrities. In the early 2000s, Liz gained recognition as a retail pioneer and a global trendsetter by forging multiple major licensing deals with Nike, Target, and HSN that catapulted her into a household name. But Liz wasn’t enjoying work-life balance and recognized that while we love to say women can have it all, the truth is, something always gives. In this case, one of her life areas that needed attention was her kids. She decided to sell her business to focus on her family.
Entrepreneurship always runs under the surface, though. In December 2020, Liz acquired Figure, a New York-based luxury resort-wear brand, most notable for their kaftans, dresses, and soft separates, that she is a fan and customer of. Today, she is the CEO and Creative Director, intending to continue the brand’s legacy of dressing fashionable women around the world while also expanding its categories and reach.
In this episode, Liz delightfully shares her truth- the good, the bad, and the scandalous. She transparently explains her rise from building her incredible brand with no design or business background to recognizing where she was falling short. We dive into her leadership style and expectations and how her childhood has shaped her perspective. She takes us on her new journey with Figure and why she believes her second act will be just as exciting as the first.