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Elizabeth Harrison on Why PR is Still a Drug, How to Be an Agent of Change and the Trick to Staying at the Top of Your Game

Elizabeth Harrison on Why PR is Still a Drug, How to Be an Agent of Change and the Trick to Staying at the Top of Your Game

FromLEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht


Elizabeth Harrison on Why PR is Still a Drug, How to Be an Agent of Change and the Trick to Staying at the Top of Your Game

FromLEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

ratings:
Length:
52 minutes
Released:
Jan 3, 2021
Format:
Podcast episode

Description

Over two decades ago, Elizabeth Harrison found herself as the cover story of the December 1998 issue of New York magazine, titled Power Girls. The issue uncovered a new crop of power publicists. Today, she is listed in The Observer's PR Power 50. As a lifestyle expert and CEO, she leads H&S, a full-service agency known for setting the benchmark for groundbreaking, press-worthy experiences. In this episode, we go on Elizabeth's personal journey through her storied and exciting career. From the heyday of magazines and PR, how to create buzz today, manage a crisis, and the tactics she employs to keep her clients like American Express and Booking.com world-class. Most importantly, though, we go deep on her mission to set the standard for a diverse and thriving culture at her agency and how she's taking on corporate America to do the same.
Released:
Jan 3, 2021
Format:
Podcast episode

Titles in the series (100)

How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. On @leaveyourmarkpodcast, Aliza brews fresh career advice every Sunday with some of her most successful and dynamic friends. With an emphasis on communicating and marketing your personal brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.