30 min listen
E.l.f. Beauty's Laurie Lam on the brand's latest marketing project, a film dubbed 'Cosmetic Criminals'
E.l.f. Beauty's Laurie Lam on the brand's latest marketing project, a film dubbed 'Cosmetic Criminals'
ratings:
Length:
26 minutes
Released:
Jan 25, 2024
Format:
Podcast episode
Description
This week, we’re doing things a little differently. Joining us on the Glossy Beauty Podcast is Laurie Lam, E.l.f. Beauty's chief brand officer, providing an up-close look at the beauty brand’s latest project: a 15-minute short film, “Cosmetic Criminals,” which is playing in select AMC theaters before the start of the movie “Mean Girls”. It is also streaming on Amazon Freevee. The film parodies the true crime genre, prompting viewers to piece together who is “E.l.f.-pinching,” which is the brand’s term for “borrowing” products without intending to return them. The concept, Lam said, was introduced to the brand by its community.
Released:
Jan 25, 2024
Format:
Podcast episode
Titles in the series (100)
L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you': From the time Carol Hamilton was a little girl, she knew that she had a passion for beauty. What started as a love for lipstick would eventually blossom into a long, successful career in beauty. Now serving as the group president of acquisitions... by The Glossy Beauty Podcast