In the second part of this Feature, Sam Lewkowict, Founder & CEO of Black Wolf, shares what it means to truly believe in an idea and do whatever it takes in order to make it come true. As he states, "starting from scratch isn’t always going to be a terrible experience, but it’s an experience like none other".  Just the sheer thought that YOU were able to create a life-changing experience for the customer is rewarding in itself. With this episode, we talk about the trials and tribulations of always being customer-centric and working toward designing products that will always perform.   In part two, Sam talks about Breaking boundaries when it comes to male confusion in skincare; Believing in yourself when others won’t; Creating an experience that the customer will Notice; How to Get Up After Getting Punched in the Face Every Day; The future of BlackWolf Nation; What makes Black Wolf different from other brands and so much more.    Join us while Ramon Vela interviews Sam in Part 2 of this episode and listen to him share the inside story of a brand. For more on Black Wolf visit: https://blackwolfnation.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com/sob