**This episode is brought to you by Ordergroove**   “If you're true to yourself in your form, that's going to shine through in your product,” says Josh. In part 2, Josh Miller, Co-Founder and President of Owen's Craft Mixers, talks about authenticity, which is impossible to fake as the customer is too intelligent.   That's why he decided not to sell his product until he felt that the product quality was promising. According to him, Owen's Craft Mixers keeps its customers in mind while creating products. And while it may be challenging to choose the right Owen’s Cocktail or Mocktail, he suggests going with your gut, and you won’t be wrong.   He discusses:   * Lessons learned at Tesla * Reality of authenticity * Being customer-centric * His systematic approach * Their website and flavors * GoPuff’s service   Join Ramon Vela and Josh Miller as they break down the inside story on The Story of a Brand.   For more on Owen’s Craft Mixers, visit: https://owensmixers.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.   *   This episode is brought to you by Ordergroove.   It’s time to let your customers enjoy the products they love without the friction of reordering...   That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.   From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.   Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story