In the second part of this Feature, Alex French, Founder & CEO of Bizzy Coffee, shares how the journey of building Bizzy is like none other. Hurdle after hurdle, the founders have never allowed the idea of failure to get to them as French says “you don’t fail until you quit.” Listen in to hear the inspiring story of what it truly means to have a vision and struggle and make it become a reality. Here's the rest of the story.    In part two, Alex discusses Earning funding and validation; Raising capital in a struggling business; Creating a story for the consumer then making that story accessible; Pulling out of grocery and moving onto Amazon; COVID growth; Perfecting the blend; Learning from failure; Different brews and packs; Juicing up revenue on Amazon; Advice for Entrepreneurs; And so much more.    Join us while Ramon Vela interviews Alex in Part 2 of this episode and listen to him share the inside story of a brand. For more on Bizzy Coffee visit: https://www.bizzycoffee.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com