For Sam Lewkowict, Founder & CEO of Black Wolf and his brother, the goal was simple: make the process of buying and using skincare for guys as simple as possible. The challenge was that they were young, had no clue how to manufacture or produce skincare products, had no money, no network only a burning desire to make it happen. Here's their story. In the first part of this Feature, Sam talks about How they got the idea for a skincare product, The challenges of starting the brand, How to get over a steep learning curve, Breaking down the manufacturing process, How to persuade someone to give you a chance, Why being loyal and helping others in business is important to them, The process of developing a skincare formula, Why you must choose between efficacy and marketing, How they initially raised funds, Using credit cards and Brex, and so much more.    Join us while Ramon Vela interviews Sam in Part 1 of this episode and listen to him share the inside story of a brand. For more on Black Wolf visit: https://blackwolfnation.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com/sob