In 2013, Patrick Starrr was working as a makeup artist at MAC, but when the company started cutting his time at the counter, he found himself searching for a way to share his looks with the world. That's when he decided to start a YouTube channel. Now, six years and over 4 million subscribers later, Starrr has turned his hobby into a successful career as a beauty influencer and content creator. Part of this growth has come from expanding his content to all major platforms. According to Starrr, he's able to maintain a successful cross-platform strategy by creating excitement for each. Starrr has also earned numerous brand partnerships, his most recent being a five-collection launch with MAC Cosmetics. Recently, he started his own influencer management agency called The Beauty Coop. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Starrr to discuss why he looks at brand partnerships like any other relationship, why he thinks a successful influencer is one who's brand agnostic and what the driving force was behind The Beauty Coop.