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Lo Bosworth on expanding Love Wellness beyond vaginal health

Lo Bosworth on expanding Love Wellness beyond vaginal health

FromThe Glossy Beauty Podcast


Lo Bosworth on expanding Love Wellness beyond vaginal health

FromThe Glossy Beauty Podcast

ratings:
Length:
39 minutes
Released:
Mar 21, 2024
Format:
Podcast episode

Description

Love Wellness, the supplements brand created by "Laguna Beach" alum Lo Bosworth in 2019, is now five years old. The brand's bestsellers include its Good Girl Probiotics and The Killer boric acid suppositories, both designed to support vaginal health, as well as its Bye Bye Bloat de-bloating supplement, of which 2 million bottles have sold. Last week, Bye Bye Bloat became a full-blown franchise with the launch of the brand's first true body-care products: a $14.99 Lymphatic Massage Roller, a $24.99 Firming Clay Body Mask and a $19.99 Detoxifying Body Oil.
On this week's episode of The Glossy Beauty Podcast, Bosworth discusses the origin story and growth of Love Wellness plus the playbook she's leveraging to build a product franchise. 
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Released:
Mar 21, 2024
Format:
Podcast episode

Titles in the series (100)

The Glossy Beauty Podcast is the newest podcast from Glossy. Each 30-minute episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors, to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.