After working in Hollywood for over two decades, Ashley Tisdale has now set her sights on the wellness space. In 2020, she launched an online community platform called Frenshe with the goal of making wellness and wellness-focused goals a bit more accessible to all. Two years later, that community transformed into the wellness brand Being Frenshe. And in July 2022, the brand launched at Target with a 45-product assortment spanning candles, body washes, hair masks and bath bombs.
"I wasn’t even thinking about doing a product line. I was very much just wanting to connect with people," Tisdale told Glossy in a July 2022 interview. "I started to understand what [people] were going through in the pandemic, together."
In the years since, Being Frenshe has had its fair share of TikTok virality due to the success of its hero products, the Body Serum Sticks, which have magnesium on the ingredient list. And in June, the brand won two Self Healthy Beauty Awards for its body lotion and body oil. Tisdale credits Being Frenshe's quick rise to fame to staying true to the brand's original mission of offering wellness with a non-intimidating and inclusive approach.
On this week's episode of the Glossy Beauty Podcast, founder Ashley Tisdale talked about Being Frenshe's early stages and how staying authentic has helped the brand grow.