Before the term "clean beauty" was coined, brands were making notable strides in the space. One of those was Pacficia Beauty, a 100% vegan and cruelty-free beauty brand founded in 1996 by Brooke Harvey-Taylor and her then-partner-now-husband Billy Taylor. The brand, which is currently based in Portland, Oregon, is partly a love letter to Harvey-Taylor's childhood, she said. She grew up on a ranch in Montana where she was first introduced to the world of clean, cruelty-free beauty.
"[Pacifica] is a beauty company based on the strong beliefs that animals, humans and the planet should be treated with compassion and that fearlessness is our greatest natural resource," Harvey-Taylor said on the Glossy Beauty Podcast. "We use this brand to make a difference in the world, and we work tirelessly to do that. I'm proud that this has been my trajectory in the beauty industry and my contribution. I've always had a very clear position on accessibility, fairness and justice."
Through the brand's progressive stances on sustainability, environmentally-friendly packaging and what Harvey-Taylor describes as "compassionism," Pacifica Beauty has been able to resonate with a diverse group of consumers, which has led to its longevity in the beauty industry. Now, Pacficia Beauty is looking to the future after a recent investment from private equity firm Brentwood Associates in 2022 and a newly focused business plan, which includes more innovative products and a prioritization of safe, accessible beauty.
On this week's episode of the Glossy Beauty Podcast, Harvey-Taylor talks about how Pacifica has been able to stay true to its core values while evolving and growing in the ever-changing beauty industry.