30 min listen
Bloomingdale's Stacie Borteck: We're evolving to meet the needs of the modern beauty consumer
Bloomingdale's Stacie Borteck: We're evolving to meet the needs of the modern beauty consumer
ratings:
Length:
33 minutes
Released:
Mar 14, 2019
Format:
Podcast episode
Description
It is no secret that with the rise of direct-to-consumer companies and e-commerce shopping, legacy retailers are struggling to maintain massive flagship stores and retail footprints. While some retailers are closing their doors, others are searching for ways to reinvigorate their spaces to keep customers coming back. Earlier this year, Bloomingdale's unveiled a completely renovated flagship experience featuring a brand new beauty and fragrance floor. The new space features interactive technology, expanded beauty services, shop-in-shops and event programming. For Stacie Bortek, Bloomingdale's vp and divisional merchandise manager of beauty and fragrance, the updated experience is all about evolving to meet the needs of the modern beauty consumer. In this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Borteck to discuss the major changes to the Bloomingdale's beauty and fragrance experience, the unique events the customer has come to expect and the way beauty is expanding throughout the company's flagship.
Released:
Mar 14, 2019
Format:
Podcast episode
Titles in the series (100)
L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you': From the time Carol Hamilton was a little girl, she knew that she had a passion for beauty. What started as a love for lipstick would eventually blossom into a long, successful career in beauty. Now serving as the group president of acquisitions... by The Glossy Beauty Podcast