TWICE is the next generation oral wellness company that exists to empower more people to smile both inside and out — by strengthening the connection between our mouth, our self and our world. TWICE combines cutting-edge science and clean ingredients to create a holistic oral health system including toothpaste, floss, rinse, and whitening products designed to balance your oral microbiome, raise your pH and improve the wellness of your mouth. Guided by the philosophy that a healthy mouth is a healthy self, TWICE is inspiring consumers to rethink oral care as an integral part of their health and wellness journey.

TWICE was co-founded by Grammy award-winning music icon and humanitarian Lenny Kravitz and oral care entrepreneurial brothers Julian and Cody Levine in 2018 to inspire people to fully realize the power of their mouth-body connection and provide life-changing oral care across the globe. In 2022, TWICE launched nationwide at Target, bringing brightness to the toothpaste aisle with its bold yellow packaging and innovative formulations. Founded by family and backed by professionals, TWICE products are created without compromise and built with love.

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