Cash and Jordan chat with Robbie Salter and Ross Goodhart, the dynamic co-founders of Jupiter, a thrilling new entrant in the beauty market. Robbie and Ross discuss their journey of validating the market need, crafting innovative products through rigorous research and development, and successfully launching their brand during the challenging times of the pandemic. They delve into their strategies for customer acquisition and retention, using content effectively to establish their brand authority, and share their exciting vision for the future of Jupiter. Guest Bio and Links: Robbie Salter and Ross Goodhart are the co-founders and co-CEOs of Jupiter, a scalp care brand that makes effective, elevated, color-safe solutions for people. Listeners can learn more about Jupiter at their website https://hellojupiter.com/, or on IG @hellojupiter  Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com If you’re interested in working with Jupiter or a brand partnership, please reach out to robbie@hellojupiter.com or ross@hellpjupiter.com  Flake No More Scalp Facial  Show Notes:  [0:00] Introduction [1:00] Welcome back! Jordan introduces our guests, Robbie Salter and Ross Goodhart, the founders of Jupiter [1:30] If you enjoyed this episode, please leave a 5-star review to help more creative professionals discover the show  [3:00] Robbie’s background and how he became a co-founder of Jupiter   [4:45] Question: Can you explain CPG (consumer packaged goods) to the audience?  [6:00] Ross’s background and how he became a co-founder of Jupiter  [10:00] Market validation processes and product development [13:45] Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com [17:30] Challenges of product formulation [22:30] Ross’s advice when starting a business [24:45] “You just have to be comfortable looking stupid.”  [27:45] The science behind Jupiter  [32:15] Dissecting the retention tactics with scents in products   [40:00] Natural vs. synthetic fragrances  [43:45] Challenges of launching during the pandemic  [50:00] Acquiring & retaining customers [55:30] The importance of content in business strategy [58:00] If you’re interested in working with Jupiter or a brand partnership, please reach out to robbie@hellojupiter.com or ross@hellpjupiter.com  [59:30] Flake no more scalp facial from Fellow Barber [1:01:00] Future and exit plans for Jupiter [1:02:00] “We want you to feel as good about what's on your head as what's in your head.”     Connect with Us:   Instagram - The Millionaire Hairstylist - Cash Lawless - Jordan Drake Email - hello@themillionairehairstylist.com