Cash and Jordan sit down with Ryan Sieverson, CEO of Garrett Leight California Optical. With a history at brands like Bumble and Bumble, Bellami and Seven Haircare, Ryan has a wealth of expertise in the beauty and fashion industry. Together they discuss key aspects of brand building, insights on marketing strategies, benefits of being financially transparent, and the crucial importance of understanding finances.  Guest Bio and Links: Ryan Sieverson is the CEO of Garrett Leight California Optical. He has an extensive background in the beauty industry, working with companies like Bumble and Bumble, Seven Haircare, Bellamy, and Estee Lauder. Listeners can learn more about Garrett Leight at www.garrettleight.com.  Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com Garrett Leight: Premium Optical Frames & Sunglasses Thinking, Fast and Slow by: Daniel Kahneman Tomorrow, and Tomorrow, and Tomorrow by: Gabrielle Zevin  Capital Allocation: Principles, Strategies, and Processes for Creating Long-Term Shareholder Value by: David Giroux   Show Notes:  [0:00] Introduction [0:50] Welcome back! Jordan introduces our guest, Ryan Sieverson to our listeners [1:35] If you’re loving this episode, please leave a 5-star review to help more creative professionals discover the show [1:45] Gain access to FREE courses at www.MillionaireHairstylistPodcast.com [5:05] Question: What can creators learn from the C-suite? [9:20] Check out Garrett Leight Optical at https://www.garrettleight.com/ [15:00] Question: What are some of the things you feel you've learned about establishing strong brand? [18:30] Question: What are the tools that you use to make sure that a brand is inextricably weaved throughout every touch point? [22:20] "Before it's even perfect, you know, just make it executable." [29:40] Question: What do you feel that you've learned about making big decisions and how has your confidence changed and grown? [35:50] Discussion on the blue book in business [39:50] Benefits of being financially transparent [41:20] Marketing strategies for success [47:50] Three ways to look at managing finances [50:50] Budgeting for contingency funds [56:50] How to realistically assess economic outlooks when planning for years to come   Connect with Us:   Instagram - The Millionaire Hairstylist - Cash Lawless - Jordan Drake Email - hello@themillionairehairstylist.com