63 min listen
E24: Dead Simple Ways to Raise Prices and Booking Frequency | Robert Cromeans
E24: Dead Simple Ways to Raise Prices and Booking Frequency | Robert Cromeans
ratings:
Length:
43 minutes
Released:
Jan 4, 2024
Format:
Podcast episode
Description
Cash sits down with the iconic Robert Cromeans, Global Artistic Director of John Paul Mitchell Systems, salon owner, and celebrated platform artist. Robert discusses key trends in the salon business, emphasizing the significance of client frequency, salon culture, and the value of ‘F U’ texts. He shares his perspective on the industry's evolution, the power of data, and creating an exceptional client experience. Guest Bio and Links: Robert Cromeans is the Global Artistic Director of John Paul Mitchell Systems and the visionary behind a successful salon in San Diego. Known for his flair, showmanship, and profound insights into the hairstyling industry, Robert is a celebrated figure globally. Listeners can learn more about at his website: https://robertcromeans.com/ or follow him on IG @robertcromeans Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com The Secret To 4x Revenue From A Single Client Using The Power Of AI | Cash & Jordan Show Notes: [0:00] Welcome back! Jordan introduces our guest, Robert Cromeans to our listeners [1:00] If you enjoyed this episode, please leave a 5-star review to help more creative professionals discover the show [1:45] Question: What are some major shifts you have seen in the salon industry over the past year? And where do you think we're headed? [4:55] “I suggest to people run with scissors till your heart stops. Meaning once you see too many people in a day, you stop loving them.” [5:35] Data and what smaller businesses should be measuring [10:30] Strategies for increasing client rebooking rates [13:10] Question: How do you get your staff to establish authority and drive demand so that they can raise their prices, charge what they want to, and be as booked as they want to be? [15:00] Why you should be sending ‘F U’ texts after services [19:00] The role of unique salon experiences in attracting clients [21:30] Question: What data points, KPIs, metrics, or numbers should people measure to take their business to the next level? [28:30] The power of branding and simplifying complex strategies [34:00] Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com [39:00] One of the biggest flaws in the industry Connect with Us: Instagram - The Millionaire Hairstylist - Cash Lawless - Jordan Drake Email - hello@themillionairehairstylist.com
Released:
Jan 4, 2024
Format:
Podcast episode
Titles in the series (35)
How Successful Hairstylists Motivate, Educate and Communicate | Winn Claybaugh, Dean, Paul Mitchell Schools: How do you find and attract career-altering mentors? Why should every hairstylist be a motivational speaker? What important skills and lessons can ONLY be gained AFTER beauty school? Our guest this week is America's Hair School Dean, Winn Claybaugh, Dean of Paul Mitchell Schools. He shares with us how he became a massively successful salon owner and educator, what he learned from and working with the likes of Paul Mitchell and Vidal Sassoon, and what advice he has for hairstylists who want to succeed. by The Millionaire Hairstylist