In this episode of Mastermind Your Life Podcast, Tolu is joined by a special guest, Angel Castillo, founder of MediaCare Marketing. Angel made over 8.5 million in online sales and has helped over 20 brands scale to six figures. He's a killer when it comes to the online world and digital marketing. He shares valuable insights about digital marketing for e-commerce, entrepreneurs with digital products, and coaches. He explained the importance of the business owner’s drive to develop the business and provided tips on how to scale yourself and your ability to provide results. He also talked about low ticket strategy vs. high ticket strategy in the coaching world, how to manage the expectations of clients and keep the relationship thriving, and a lot more golden nuggets. So, hop into this conversation and learn more about marketing and proven strategies for scaling your business.MENTIONShttps://www.mediacaremarketing.comMediaCare Marketing Agency on LinkedInAngel on Instagram - @angelcastillo_officialSHOW NOTES[00:00:00] Greetings and introduction of Angel Castillo[00:00:25] How Angel got into the world of digital marketing[00:02:08] E-commerce now is harder than before[00:04:31] E-comm brands or coaches and entrepreneurs with digital products[00:07:01] Understanding the importance of the business owner’s drive to develop the business[00:09:51] How to scale yourself and your ability to provide results[00:13:40] Attributes that make coaches stand out and succeed[00:20:18] Low ticket strategy vs. high ticket strategy in the coaching world[00:26:11] What you can surround yourself with to engage potential prospects [00:29:37] How to manage the expectations of clients and keep the relationship thriving[00:33:52] One of Angel’s best wins[00:37:07] What can help coaches and entrepreneurs successfully scale[00:41:23] What Angel is most excited about with MediaCare Marketing looking at the future of marketing[00:43:16] Thoughts on TikTok ads[00:45:05] Best way to reach out to Angel Castillo and MediaCare Marketing[00:46:21] Either do it or watch someone else do it