37 min listen
Ep. 050 - Break Fresh Ground: Why Student Marketing Matters All Year Round
Ep. 050 - Break Fresh Ground: Why Student Marketing Matters All Year Round
ratings:
Length:
45 minutes
Released:
Aug 19, 2019
Format:
Podcast episode
Description
Students are a key demographic for all B2C brands. But this generation of freshers is different from their predecessors; the internet was up and running before they learned how to speak. That means their formative years were spent on Facebook, and they’ve spent the last decade being targeted by Instagram ads. In episode 050 of Social Minds, we’re joined by Social Chain social media director Roxanne Parker. Freshers Week is just around the corner but, formerly of UNiDAYS and the National Union of Students, Roxanne stresses the importance of student marketing all year round. In this episode, she reveals how social-first data can aid understanding current student behaviour, which events in the student calendar to note and how to think outside the Facebook bubble to reach more students. We also discuss the crucial difference between practical and aspirational student marketing and how to find where your brand fits into the mix.
Released:
Aug 19, 2019
Format:
Podcast episode
Titles in the series (100)
Ep. 002 - Love Island Exposed: How One Show Ended the War Between TV and Tech: If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of the show’s success is owed to social media? In our second instalment of Social Minds, ITV business development director, Jason Spencer, reveals how Love... by SocialMinds - A Social Media Marketing Podcast