50 min listen
Ep. 055 - Disability Is Diversity: How We Can Fix Representation in Advertising | Marianne Waite
Ep. 055 - Disability Is Diversity: How We Can Fix Representation in Advertising | Marianne Waite
ratings:
Length:
38 minutes
Released:
Sep 23, 2019
Format:
Podcast episode
Description
1.3 billion people in the world live with disability. Just 0.6% of adverts represent them. In episode 055 of Social Minds, we’re joined by Marianne Waite. Marianne is director at Omnicom's The Valuable 500 - the global movement putting disability on the business leadership agenda, whose Diversish campaign took home a Cannes Lions award earlier this year. Disability is seen as a charity or government issue, but Marianne stresses that it is brands and corporations that have the scale, power and money to make real change. In this episode, we expose the fear, bias and ignorance that is taking place across our industry and preventing the fair and accurate representation of a large group with equal spending power.
Released:
Sep 23, 2019
Format:
Podcast episode
Titles in the series (100)
Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of: Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hacking is not only about having the answers but asking the right questions. Whether it’s cracking... by SocialMinds - A Social Media Marketing Podcast