26 min listen
62: Youth-Focused Agency Helps Marketers Woo Millennials
62: Youth-Focused Agency Helps Marketers Woo Millennials
ratings:
Length:
21 minutes
Released:
Aug 15, 2013
Format:
Podcast episode
Description
In this episode of Cause Talk Radio, Megan and Joe talk to Aria Finger, COO of millennial-focused nonprofit Dosomething.org and President of TMI, a new youth-focused agency.
Aria debunks myths about millennials and explains why the data scientists that explore their preferences, habits and beliefs are the rockstars in her organization.
We discuss how Dosomething.org effectively uses humor to engage millennials and why listening to your audience is always (ALWAYS!) the key to your success.
Tune in now to learn about marketing to millennials and find out why 250,000 of them signed up to use 'thumb condoms' to stop texting while driving.
Aria debunks myths about millennials and explains why the data scientists that explore their preferences, habits and beliefs are the rockstars in her organization.
We discuss how Dosomething.org effectively uses humor to engage millennials and why listening to your audience is always (ALWAYS!) the key to your success.
Tune in now to learn about marketing to millennials and find out why 250,000 of them signed up to use 'thumb condoms' to stop texting while driving.
Released:
Aug 15, 2013
Format:
Podcast episode
Titles in the series (100)
11: Carol Cone, Mother of Cause Marketing, Talks Power of Purpose: In this episode of CauseTalk Radio, Megan and Joe talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world. by The Engage For Good Podcast with Alli Murphy