Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its website. This bold act of unabashed transparency is a stark flag in the landscape of an industry challenged by the influencer pay gap and how influencers of color are treated by agencies and brands.
CEO Edward East joins Winfluence to explain why his firm is so open about what CPMs and the like it pays broken down by race. We also discuss how gender might play into the pay gap issue and what other firms might do to emulate the leadership of Billion Dollar Boy in the practice. We also discuss influencer fraud and how to combat it.
East also explains what Billion Dollar Boy is and does to distinguish it from other influencer marketing solutions.
This episode of Winfluence, the podcast, is sponsored by Winfluence, the book! Get a special discount by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price, just for being a Winfluence (the podcast) listener. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.
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