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Building Communications Strategies for Growth

Building Communications Strategies for Growth

FromWinfluence - The Influence Marketing Podcast


Building Communications Strategies for Growth

FromWinfluence - The Influence Marketing Podcast

ratings:
Length:
50 minutes
Released:
Nov 5, 2019
Format:
Podcast episode

Description

Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and influencer strategies executed by Pitney Bowes over the course of the last few years. Jason Falls sat down with Barbara to talk about communications strategies for growth for businesses.
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Released:
Nov 5, 2019
Format:
Podcast episode

Titles in the series (100)

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.