26: A Cause Marketing History Lesson from Bruce Burtch

FromThe Engage For Good Podcast with Alli Murphy

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26: A Cause Marketing History Lesson from Bruce Burtch

FromThe Engage For Good Podcast with Alli Murphy

ratings:

Length:

24 minutes

Released:

Sep 20, 2012

Format:

Podcast episode

Description

On today's show, Megan and Joe talk to Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that's credited with starting it all.

Released:

Sep 20, 2012

Format:

Podcast episode

Titles in the series (100)

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

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1: Facebook cause marketing requires horse sense: Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium. by The Engage For Good Podcast with Alli Murphy
22 min listen
9: March of Dimes Stakes Claim to Cause Marketing with imbornto: In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To). by The Engage For Good Podcast with Alli Murphy
22 min listen
21: Tevolution Infuses Cause with Every Sip: Today, Megan and Joe chat with Ian Simpson, Co-Founder of Tevolution, a cause business that donates back to nonprofits when consumers buy their iced tea and text a code to donate to one of four charities. by The Engage For Good Podcast with Alli Murphy
24 min listen
6: Raise Money, Awareness with These Three Nonprofit Contests: Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future. by The Engage For Good Podcast with Alli Murphy
20 min listen
3: Platforms, Pinterest, and Pictures: Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures. by The Engage For Good Podcast with Alli Murphy
21 min listen
7: Automated Giving … Super Strategy or Slacktivism?: In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving. by The Engage For Good Podcast with Alli Murphy
22 min listen
8. Nonprofit Technology Conference: Mobile Rules, Pinterest Drools: In this episode of Cause Talk Radio, Megan and Joe talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week's Nonprofit Technology Conference (NTC) in San Francisco. by The Engage For Good Podcast with Alli Murphy
21 min listen
15: Does Cause Marketing Work? The Proof is in the Brand: Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show! by The Engage For Good Podcast with Alli Murphy
21 min listen
27: Livestrong Insider Shows Nonprofits How to Be Strong: Today Megan and Joe chat with Rachel Armbruster, a nonprofit strategist and author. by The Engage For Good Podcast with Alli Murphy
26 min listen
22: Cause Marketing Goes Back to School with Target, Boys and Girls Clubs: Today Joe and Megan chat with Jenna Reck of Target who explains 'Give With Target', the retailer's first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a Facebook voting initiative. by The Engage For Good Podcast with Alli Murphy
25 min listen
31: Red Cross Targets Millennials with "Saving Zombies": On today's show, Megan and Joe talk to Jarrett Barrios, CEO of the American Red Cross of Eastern Massachusetts, about SavingZombies.com. by The Engage For Good Podcast with Alli Murphy
21 min listen
26: A Cause Marketing History Lesson from Bruce Burtch: On today's show, Megan and Joe talk to Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that's credited with starting it all. by The Engage For Good Podcast with Alli Murphy
24 min listen
10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest: In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. by The Engage For Good Podcast with Alli Murphy
24 min listen
11: Carol Cone, Mother of Cause Marketing, Talks Power of Purpose: In this episode of CauseTalk Radio, Megan and Joe talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world. by The Engage For Good Podcast with Alli Murphy
26 min listen
25: Local Agency Goes Bald for Cancer Causes: On today's show, Megan and Joe talk to Jeff Freedman, Founder & CEO of Small Army & Small Army for a Cause. by The Engage For Good Podcast with Alli Murphy
22 min listen
16: Cause Marketing Legal Advice to Keep You Out of Jail: Today on Cause Talk Radio, we chat with legal experts Kristalyn Loson and Jonathan Pompan, both lawyers in the advertising and nonprofit practice at Venable LLP. by The Engage For Good Podcast with Alli Murphy
24 min listen
5: SxSW's Homeless Hotties: This week, Megan and Joe chat with homeless advocate Mark Horvath and Cause Media Group CEO Chris Noble about SxSW. by The Engage For Good Podcast with Alli Murphy
25 min listen
13: Events, Cause and Mobile Collide with MoZeus: Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. by The Engage For Good Podcast with Alli Murphy
23 min listen
19: New York Times Advertising Columnist Stuart Elliott Talks Cause Marketing: This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on "Seeking Success by Helping to Feed the Hungry." by The Engage For Good Podcast with Alli Murphy
22 min listen
2: Pinterest for Nonprofit Marketing: Social media consultant and Pinterest Superuser Noland Hoshino joins Joe and Megan to discuss the phenomenal growth of Pinterest as a social platform and how companies, causes and cause marketers can reach its 10 million+, primarily-female users to visually capture their brand story and why they’d want to. by The Engage For Good Podcast with Alli Murphy
24 min listen
4: Bikinis that Give Back and Cities that Give Big: In this episode of Cause Talk Radio, Megan and Joe talk with Geoff Livingston, author and Vice President at Razoo.com. by The Engage For Good Podcast with Alli Murphy
22 min listen
17: Causepreneur Jonah Lupton on New Start-up, Cauzly: Today on Cause Talk Radio, Megan Strand and Joe Waters chat with cause-preneur Jonah Lupton about his new business Cauzly.com. by The Engage For Good Podcast with Alli Murphy
25 min listen
20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden: Today Joe and Megan chat with Christina Bennett of Elizabeth Arden about their bang-up new cause marketing campaign on Pinterest, Pin It To Give It, in partnership with nonprofit Look Good Feel Better. by The Engage For Good Podcast with Alli Murphy
23 min listen
30: CafeGive Brews Facebook Success for Nonprofits, Businesses: Small to medium-sized businesses are particularly well positioned to execute cause marketing campaigns. by The Engage For Good Podcast with Alli Murphy
24 min listen
34: Beyond 'Breakthrough Nonprofit Branding' with Jocelyn Daw: Today Joe and Megan get a uniquely Canadian perspective from cause pioneer Jocelyn Daw, consultant and author of 'Breakthrough Nonprofit Branding'. by The Engage For Good Podcast with Alli Murphy
24 min listen
32: Hurricane Sandy Cause Marketing, Giving Tuesday: As October comes to a close, Joe and Megan take one more look at Pinktober with Fenton's Susan McPherson, and then dive right into November and a new movement afloat called Giving Tuesday. by The Engage For Good Podcast with Alli Murphy
23 min listen
23: Navigating Into the Cause Marketing Triangle with Incite: Today, Megan and Joe chat with Sarah Harris, Vice President & Founder of Incite, about her firm's work with nonprofits and companies on cause marketing partnerships. by The Engage For Good Podcast with Alli Murphy
24 min listen
14: Cause Marketing, Cause Branding, CSR: What's the Difference?: Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding. by The Engage For Good Podcast with Alli Murphy
27 min listen
41: Carrotmob Dangles Money for Businesses that Embrace Change: On today's show, Megan and Joe talk to Alex Gold, Director of Partnerships at Carrotmob, about the power of buycotts - campaigns in which a group of people offer to spend their money to support a business. by The Engage For Good Podcast with Alli Murphy
24 min listen
29: Buy a Coke, Support a Cause with Coca-Cola's New Vending Machine: This week Megan and Joe talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause. by The Engage For Good Podcast with Alli Murphy
18 min listen

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26: A Cause Marketing History Lesson from Bruce Burtch

26: A Cause Marketing History Lesson from Bruce Burtch

Description

Titles in the series (100)

More Episodes from The Engage For Good Podcast with Alli Murphy