41: Carrotmob Dangles Money for Businesses that Embrace Change

FromThe Engage For Good Podcast with Alli Murphy

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41: Carrotmob Dangles Money for Businesses that Embrace Change

FromThe Engage For Good Podcast with Alli Murphy

ratings:

Length:

24 minutes

Released:

Jan 17, 2013

Format:

Podcast episode

Description

On today's show, Megan and Joe talk to Alex Gold, Director of Partnerships at Carrotmob, about the power of buycotts - campaigns in which a group of people offer to spend their money to support a business.

Released:

Jan 17, 2013

Format:

Podcast episode

Titles in the series (100)

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

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6: Raise Money, Awareness with These Three Nonprofit Contests: Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future. by The Engage For Good Podcast with Alli Murphy
20 min listen
16: Cause Marketing Legal Advice to Keep You Out of Jail: Today on Cause Talk Radio, we chat with legal experts Kristalyn Loson and Jonathan Pompan, both lawyers in the advertising and nonprofit practice at Venable LLP. by The Engage For Good Podcast with Alli Murphy
24 min listen
26: A Cause Marketing History Lesson from Bruce Burtch: On today's show, Megan and Joe talk to Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that's credited with starting it all. by The Engage For Good Podcast with Alli Murphy
24 min listen
20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden: Today Joe and Megan chat with Christina Bennett of Elizabeth Arden about their bang-up new cause marketing campaign on Pinterest, Pin It To Give It, in partnership with nonprofit Look Good Feel Better. by The Engage For Good Podcast with Alli Murphy
23 min listen
21: Tevolution Infuses Cause with Every Sip: Today, Megan and Joe chat with Ian Simpson, Co-Founder of Tevolution, a cause business that donates back to nonprofits when consumers buy their iced tea and text a code to donate to one of four charities. by The Engage For Good Podcast with Alli Murphy
24 min listen
12: Phil McCarty, Godfather of Cause Talks Nonprofit Branding, Corporate Alliances: In this episode of CauseTalk Radio, Megan and Joe talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving. by The Engage For Good Podcast with Alli Murphy
21 min listen
8. Nonprofit Technology Conference: Mobile Rules, Pinterest Drools: In this episode of Cause Talk Radio, Megan and Joe talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week's Nonprofit Technology Conference (NTC) in San Francisco. by The Engage For Good Podcast with Alli Murphy
21 min listen
1: Facebook cause marketing requires horse sense: Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium. by The Engage For Good Podcast with Alli Murphy
22 min listen
4: Bikinis that Give Back and Cities that Give Big: In this episode of Cause Talk Radio, Megan and Joe talk with Geoff Livingston, author and Vice President at Razoo.com. by The Engage For Good Podcast with Alli Murphy
22 min listen
13: Events, Cause and Mobile Collide with MoZeus: Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. by The Engage For Good Podcast with Alli Murphy
23 min listen
7: Automated Giving … Super Strategy or Slacktivism?: In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving. by The Engage For Good Podcast with Alli Murphy
22 min listen
28: Pink Ribbons Author Questions Value of Pinktober: Today on Cause Talk Radio, Dr. Samantha King, author of Pink Ribbons, Inc. shares her take on Pinktober and the overflow of corporate support for breast cancer "awareness". by The Engage For Good Podcast with Alli Murphy
23 min listen
2: Pinterest for Nonprofit Marketing: Social media consultant and Pinterest Superuser Noland Hoshino joins Joe and Megan to discuss the phenomenal growth of Pinterest as a social platform and how companies, causes and cause marketers can reach its 10 million+, primarily-female users to visually capture their brand story and why they’d want to. by The Engage For Good Podcast with Alli Murphy
24 min listen
9: March of Dimes Stakes Claim to Cause Marketing with imbornto: In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To). by The Engage For Good Podcast with Alli Murphy
22 min listen
10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest: In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. by The Engage For Good Podcast with Alli Murphy
24 min listen
5: SxSW's Homeless Hotties: This week, Megan and Joe chat with homeless advocate Mark Horvath and Cause Media Group CEO Chris Noble about SxSW. by The Engage For Good Podcast with Alli Murphy
25 min listen
23: Navigating Into the Cause Marketing Triangle with Incite: Today, Megan and Joe chat with Sarah Harris, Vice President & Founder of Incite, about her firm's work with nonprofits and companies on cause marketing partnerships. by The Engage For Good Podcast with Alli Murphy
24 min listen
30: CafeGive Brews Facebook Success for Nonprofits, Businesses: Small to medium-sized businesses are particularly well positioned to execute cause marketing campaigns. by The Engage For Good Podcast with Alli Murphy
24 min listen
43: Nonprofit Tech Honcho Talks Big Data for Causes: This week on CauseTalk Radio, Megan and Joe talk to George Weiner, founder of Whole Whale and former CTO of DoSomething.org, about technology and data for non-profits. by The Engage For Good Podcast with Alli Murphy
24 min listen
19: New York Times Advertising Columnist Stuart Elliott Talks Cause Marketing: This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on "Seeking Success by Helping to Feed the Hungry." by The Engage For Good Podcast with Alli Murphy
22 min listen
11: Carol Cone, Mother of Cause Marketing, Talks Power of Purpose: In this episode of CauseTalk Radio, Megan and Joe talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world. by The Engage For Good Podcast with Alli Murphy
26 min listen
17: Causepreneur Jonah Lupton on New Start-up, Cauzly: Today on Cause Talk Radio, Megan Strand and Joe Waters chat with cause-preneur Jonah Lupton about his new business Cauzly.com. by The Engage For Good Podcast with Alli Murphy
25 min listen
3: Platforms, Pinterest, and Pictures: Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures. by The Engage For Good Podcast with Alli Murphy
21 min listen
29: Buy a Coke, Support a Cause with Coca-Cola's New Vending Machine: This week Megan and Joe talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause. by The Engage For Good Podcast with Alli Murphy
18 min listen
51: Kula Causes Turns Consumer Engagement Into Giving: Today on CauseTalk Radio, Megan and Joe talk to Mark Dority, Director of Marketing for KULA Causes, on how his company helps customers support great causes by simply frequenting their favorite brands. Whether using loyalty points, shopping through KULA’s affiliate eCommerce platform, or shopping with another KULA partner brand, consumers can earn and collect a charitable currency that they can donate to millions of causes across the globe. Tune in now! by The Engage For Good Podcast with Alli Murphy
21 min listen
38: Cause Marketing, Pinterest, and Christmas Mash-up!: Today on Cause Talk Radio, Megan and Joe have some fun with the season's Christmas cause marketing promotions. by The Engage For Good Podcast with Alli Murphy
28 min listen
32: Hurricane Sandy Cause Marketing, Giving Tuesday: As October comes to a close, Joe and Megan take one more look at Pinktober with Fenton's Susan McPherson, and then dive right into November and a new movement afloat called Giving Tuesday. by The Engage For Good Podcast with Alli Murphy
23 min listen
18: 5 Cause Marketing Trends: This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good's latest white paper. by The Engage For Good Podcast with Alli Murphy
27 min listen
40: Project 7's Tyler Merrick Shares Cause Product Success Strategies: An abundance of small, cause-branded products flood the market each year, most of which you'll never see again because they lack a solid business strategy. by The Engage For Good Podcast with Alli Murphy
31 min listen
39: Cone's Craig Bida Sees the Future of Cause Marketing in His 2013 Crystal Ball: In today's episode of Cause Talk Radio, Megan and I talk to Craig Bida, Executive Vice President of Cause Branding at Cone, about lessons learned in 2012, and how cause marketers will need to adjust their course in 2013. by The Engage For Good Podcast with Alli Murphy
24 min listen

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41: Carrotmob Dangles Money for Businesses that Embrace Change

41: Carrotmob Dangles Money for Businesses that Embrace Change

Description

Titles in the series (100)

More Episodes from The Engage For Good Podcast with Alli Murphy