39: Cone's Craig Bida Sees the Future of Cause Marketing in His 2013 Crystal Ball

FromThe Engage For Good Podcast with Alli Murphy

Start listening View podcast show

39: Cone's Craig Bida Sees the Future of Cause Marketing in His 2013 Crystal Ball

FromThe Engage For Good Podcast with Alli Murphy

ratings:

Length:

24 minutes

Released:

Jan 3, 2013

Format:

Podcast episode

Description

In today's episode of Cause Talk Radio, Megan and I talk to Craig Bida, Executive Vice President of Cause Branding at Cone, about lessons learned in 2012, and how cause marketers will need to adjust their course in 2013.

Released:

Jan 3, 2013

Format:

Podcast episode

Titles in the series (100)

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

Skip carousel

1: Facebook cause marketing requires horse sense: Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium. by The Engage For Good Podcast with Alli Murphy
22 min listen
22: Cause Marketing Goes Back to School with Target, Boys and Girls Clubs: Today Joe and Megan chat with Jenna Reck of Target who explains 'Give With Target', the retailer's first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a Facebook voting initiative. by The Engage For Good Podcast with Alli Murphy
25 min listen
4: Bikinis that Give Back and Cities that Give Big: In this episode of Cause Talk Radio, Megan and Joe talk with Geoff Livingston, author and Vice President at Razoo.com. by The Engage For Good Podcast with Alli Murphy
22 min listen
2: Pinterest for Nonprofit Marketing: Social media consultant and Pinterest Superuser Noland Hoshino joins Joe and Megan to discuss the phenomenal growth of Pinterest as a social platform and how companies, causes and cause marketers can reach its 10 million+, primarily-female users to visually capture their brand story and why they’d want to. by The Engage For Good Podcast with Alli Murphy
24 min listen
15: Does Cause Marketing Work? The Proof is in the Brand: Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show! by The Engage For Good Podcast with Alli Murphy
21 min listen
14: Cause Marketing, Cause Branding, CSR: What's the Difference?: Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding. by The Engage For Good Podcast with Alli Murphy
27 min listen
8. Nonprofit Technology Conference: Mobile Rules, Pinterest Drools: In this episode of Cause Talk Radio, Megan and Joe talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week's Nonprofit Technology Conference (NTC) in San Francisco. by The Engage For Good Podcast with Alli Murphy
21 min listen
5: SxSW's Homeless Hotties: This week, Megan and Joe chat with homeless advocate Mark Horvath and Cause Media Group CEO Chris Noble about SxSW. by The Engage For Good Podcast with Alli Murphy
25 min listen
16: Cause Marketing Legal Advice to Keep You Out of Jail: Today on Cause Talk Radio, we chat with legal experts Kristalyn Loson and Jonathan Pompan, both lawyers in the advertising and nonprofit practice at Venable LLP. by The Engage For Good Podcast with Alli Murphy
24 min listen
12: Phil McCarty, Godfather of Cause Talks Nonprofit Branding, Corporate Alliances: In this episode of CauseTalk Radio, Megan and Joe talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving. by The Engage For Good Podcast with Alli Murphy
21 min listen
11: Carol Cone, Mother of Cause Marketing, Talks Power of Purpose: In this episode of CauseTalk Radio, Megan and Joe talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world. by The Engage For Good Podcast with Alli Murphy
26 min listen
6: Raise Money, Awareness with These Three Nonprofit Contests: Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future. by The Engage For Good Podcast with Alli Murphy
20 min listen
9: March of Dimes Stakes Claim to Cause Marketing with imbornto: In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To). by The Engage For Good Podcast with Alli Murphy
22 min listen
3: Platforms, Pinterest, and Pictures: Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures. by The Engage For Good Podcast with Alli Murphy
21 min listen
26: A Cause Marketing History Lesson from Bruce Burtch: On today's show, Megan and Joe talk to Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that's credited with starting it all. by The Engage For Good Podcast with Alli Murphy
24 min listen
31: Red Cross Targets Millennials with "Saving Zombies": On today's show, Megan and Joe talk to Jarrett Barrios, CEO of the American Red Cross of Eastern Massachusetts, about SavingZombies.com. by The Engage For Good Podcast with Alli Murphy
21 min listen
24: The Role of Choice of Cause Marketing: Today Joe and Megan interview researcher Stefanie Robinson on a recently-released series of studies about consumer choice in cause marketing campaigns. by The Engage For Good Podcast with Alli Murphy
25 min listen
7: Automated Giving … Super Strategy or Slacktivism?: In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving. by The Engage For Good Podcast with Alli Murphy
22 min listen
10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest: In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. by The Engage For Good Podcast with Alli Murphy
24 min listen
17: Causepreneur Jonah Lupton on New Start-up, Cauzly: Today on Cause Talk Radio, Megan Strand and Joe Waters chat with cause-preneur Jonah Lupton about his new business Cauzly.com. by The Engage For Good Podcast with Alli Murphy
25 min listen
28: Pink Ribbons Author Questions Value of Pinktober: Today on Cause Talk Radio, Dr. Samantha King, author of Pink Ribbons, Inc. shares her take on Pinktober and the overflow of corporate support for breast cancer "awareness". by The Engage For Good Podcast with Alli Murphy
23 min listen
19: New York Times Advertising Columnist Stuart Elliott Talks Cause Marketing: This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on "Seeking Success by Helping to Feed the Hungry." by The Engage For Good Podcast with Alli Murphy
22 min listen
13: Events, Cause and Mobile Collide with MoZeus: Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. by The Engage For Good Podcast with Alli Murphy
23 min listen
25: Local Agency Goes Bald for Cancer Causes: On today's show, Megan and Joe talk to Jeff Freedman, Founder & CEO of Small Army & Small Army for a Cause. by The Engage For Good Podcast with Alli Murphy
22 min listen
38: Cause Marketing, Pinterest, and Christmas Mash-up!: Today on Cause Talk Radio, Megan and Joe have some fun with the season's Christmas cause marketing promotions. by The Engage For Good Podcast with Alli Murphy
28 min listen
21: Tevolution Infuses Cause with Every Sip: Today, Megan and Joe chat with Ian Simpson, Co-Founder of Tevolution, a cause business that donates back to nonprofits when consumers buy their iced tea and text a code to donate to one of four charities. by The Engage For Good Podcast with Alli Murphy
24 min listen
27: Livestrong Insider Shows Nonprofits How to Be Strong: Today Megan and Joe chat with Rachel Armbruster, a nonprofit strategist and author. by The Engage For Good Podcast with Alli Murphy
26 min listen
18: 5 Cause Marketing Trends: This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good's latest white paper. by The Engage For Good Podcast with Alli Murphy
27 min listen
20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden: Today Joe and Megan chat with Christina Bennett of Elizabeth Arden about their bang-up new cause marketing campaign on Pinterest, Pin It To Give It, in partnership with nonprofit Look Good Feel Better. by The Engage For Good Podcast with Alli Murphy
23 min listen
Ep 50: New PurPle Index Tracks Corporate Purpose, Participation and Performance: Today on Cause Talk Radio, Megan and Joe chat with MSLGROUP’s [Scott Beaudoin](http://www.twitter.com/scottbeaudoin) about the new [Purple Index](http://purple.mslgroup.com/), which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose while still turning a profit. They discuss why WalMart ranked #1 overall and question how Target fell off the list. Check out this great [infographic](https://www.pinterest.com/pin/107945722290892616/) and be sure to tune in to hear how companies and nonprofits alike can benefit from this new research. by The Engage For Good Podcast with Alli Murphy
21 min listen

More Episodes from The Engage For Good Podcast with Alli Murphy

Skip carousel

Leadership Insights: Thriving Amid Challenges In Social Impact by The Engage For Good Podcast with Alli Murphy
43 min listen
Helping Homebound Heroes With The Home Depot Foundation & Meals on Wheels America by The Engage For Good Podcast with Alli Murphy
39 min listen
Breaking Barriers With Barbie: Behind The Scenes Of The Blockbuster Campaign by The Engage For Good Podcast with Alli Murphy
38 min listen
Empowering Children’s Health Innovators With The Morgan Stanley Foundation by The Engage For Good Podcast with Alli Murphy
34 min listen
From Idea to Impact: JetBlue's Journey In Social Responsibility by The Engage For Good Podcast with Alli Murphy
33 min listen
Sustainable Social Impact: A Conversation With Verizon's Chief CSR Officer by The Engage For Good Podcast with Alli Murphy
34 min listen
Redefining Hiring With Greyston & The Body Shop by The Engage For Good Podcast with Alli Murphy
43 min listen
Uniting Corporate Social Impact & Peer-to-Peer Fundraising by The Engage For Good Podcast with Alli Murphy
41 min listen
Navigating ESG, CSR, Advocacy & Your Key Audiences by The Engage For Good Podcast with Alli Murphy
38 min listen
From Collaboration To Advocacy: Unpacking BGCA's Partnership With Family Dollar by The Engage For Good Podcast with Alli Murphy
23 min listen
Fueling Change: The Success Of Dunkin' Ice Coffee Day by The Engage For Good Podcast with Alli Murphy
36 min listen
Charity Checkout Champions: Unveiling The Powerhouses Of Point-of-Sale Fundraising by The Engage For Good Podcast with Alli Murphy
13 min listen
POS Fundraising Benchmarking & Best Practices With American Heart Association & Accelerist by The Engage For Good Podcast with Alli Murphy
29 min listen
An EFG Special: Introducing The P2P Soap Box! by The Engage For Good Podcast with Alli Murphy
35 min listen
Empowerment Through Crafting With JOANN & On Our Sleeves by The Engage For Good Podcast with Alli Murphy
35 min listen
Making Time For Joy In Social Impact by The Engage For Good Podcast with Alli Murphy
2 min listen
Evolving Corporate Rapid Response With PayPal by The Engage For Good Podcast with Alli Murphy
32 min listen
Home Is The Key With Habitat For Humanity by The Engage For Good Podcast with Alli Murphy
22 min listen
Leading In Social Impact: Insights From Julie Breckenkamp, VP Of National Strategic Partnerships, CMN Hospitals by The Engage For Good Podcast with Alli Murphy
37 min listen
Leading In Social Impact: Insights From Kevin Martinez, VP of Corporate Citizenship, ESPN by The Engage For Good Podcast with Alli Murphy
42 min listen
Leading In Social Impact: Insights From Artis Stevens, President & CEO, BBBSA by The Engage For Good Podcast with Alli Murphy
42 min listen
How Macy’s Is Spurring Growth through S.P.U.R Pathways by The Engage For Good Podcast with Alli Murphy
24 min listen
Best Practices In Employee Volunteering & Giving With Google.Org & Submittable by The Engage For Good Podcast with Alli Murphy
38 min listen
How “Doing Good, Works” With Frontier Co-Op by The Engage For Good Podcast with Alli Murphy
30 min listen
The Intersection Of JEDI & Social Impact: Packed with Purpose’s Leeatt Rothschild & Advanced Group’s Mary Finley drop by to talk about their organization’s JEDI initiatives. by The Engage For Good Podcast with Alli Murphy
38 min listen
Creating “Capitanes Del Futuro” With P&G And Hispanic Star: P&G’s Senior Band Director, Jeronimo Escudero, and Hispanic Star Founder, Claudia Romo Edelman, drop by to talk about this immersive program. by The Engage For Good Podcast with Alli Murphy
43 min listen
Creating Visible Impact For An Invisible Problem: Amanda Dove shares how Nationwide Children’s Hospital and On Our Sleeves are addressing the youth mental health crisis and building impactful and purposeful experiences for their corporate partners. by The Engage For Good Podcast with Alli Murphy
37 min listen
How Kohl’s & Alliance For A Healthier Generation Are Getting People “Healthy At Home”: Kohl's Tara Geiter and Alliance for a Healthier Generation’s Kathy Higgins drop by to talk about “Kohl’s Healthy at Home” and how the initiative has evolved to focus on BIPOC communities by The Engage For Good Podcast with Alli Murphy
32 min listen
How Whirlpool Makes A Difference With House+Home: Whirlpool’s Deb O'Connor and Rosa Skinner drop by to talk about the brand’s 23-year partnership with Habitat for Humanity. by The Engage For Good Podcast with Alli Murphy
22 min listen

Related podcast episodes

Skip carousel

Durran Cage: Your Dealership's Future Success Depends On It by The Dealer Playbook
30 min listen
Marketing Strategy 2021 with Mastercard Chief Marketing Officer (CMO): This video is about marketing strategy for 2021. How can modern marketers adopt the latest digital technologies while keeping the benefits of "classical" marketing? The Chief Marketing Officer of Mastercard, Raja Rajamannar, explains marketing... by CXOTalk
54 min listen
Episode 626: How One Entrepreneur Went From $25 per Hour Sessions to $150k a Year in Digital Business with BBD 2022 Case Study Winner Maggie Gelin: Today I’m bringing you a conversation I had late last year with our BBD 2022 Case Study Winner, Maggie Gelin! In this episode, you’ll hear Maggie’s journey of her very humble beginnings working long days doing one-on-one sessions, to launching... by The Mind Your Business Podcast
58 min listen
CRO/CSO Dialpad, Dan O’Connell: Taking Risks and Running a Company: Guest: Dan O’Connell, Chief Strategy Officer, Chief Revenue Officer, and Board Member at Dialpad In this episode, we cover: 'Shooting fish in a barrel': Dan's experience working for Google and selling online advertisements in the early 2000s. (5:00) .. by Grit
53 min listen
#139 Lessons of 2022 with Emily Reagan: 2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while... by Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
35 min listen
The Rise Of Chief Experience Officers: Over the last few years, more and more companies have created Chief Experience Officer positions, elevating the customer experience to the C-Suite. One person who stepped into this new role in 2019 was Julie Bowerman, Chief Global Digital Customer and... by The Modern Customer Podcast
36 min listen
857: The State of D2C Marketing in 2019 - E-commerce Benchmarks: Raj Nijjer, VP of marketing at Yotpo revealed insights from a new report, “The State of D2C Marketing 2019.” by The Tech Talks Daily Podcast
36 min listen
35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more: In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in... by The Programmatic Digest
25 min listen
Ep. 459 | How Modern Marketing Leaders Can Harness AI for Growth by Sunny Side Up Podcast
26 min listen
Ep. 177 - Digital Transformation: How to Level up Your Digital Media, Data, and Performance | Jerry Daykin, GSK: Marketers often talk about the need for digital transformation without knowing what it means for their brand compared to another. When this week’s guest, Jerry Daykin, joined GSK from Diageo, his task as senior media director was to do this for the... by SocialMinds - A Social Media Marketing Podcast
36 min listen
Ep 433: Global Employer Branding: Marije van der Togt, Head of Employer Branding at Just Eat Takeaway.com, talks to Matt Alder by Recruiting Future with Matt Alder
19 min listen
CMO Role 2022: Marketing Investment and Strategy: #cmo #chiefmarketingofficer #investment What is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments? To learn more, we talk with Gaurav Chand, the CMO of Cognizant... by CXOTalk
42 min listen
Mark Mercurio, Gorilla Glue President & CEO by Learnings from Leaders: the P&G Alumni Podcast
51 min listen
How to Win Customer Trust with Peer-to-peer Marketing: One of the top influencer marketing trends for 2022 is that Gen Z and Millennials expect brands to be authentic and transparent - and consumers’ demand for authenticity is here to stay. To meet this need, it’s important that brands adopt the right ap... by Influencer Marketing Talks
11 min listen
Ep. 146: CA Technologies’ Dayton Semerjian | Getting Back to Growth in B2B: How the Net Promoter System helped an enterprise software company return to growth. by Customer Confidential: Untold Stories of Earned Growth
36 min listen
Gerry Cramer: Advanced Affiliate Marketing Strategies And Secrets by Dan Lok Show
71 min listen
EP32 - How Dealers Can Reduce Friction for Buyers and Sellers by The Walk Around
23 min listen
Meagen Eisenberg on Marketing as a profit center...completely change the way you look at marketing: I have a very special guest Meagen Eisenberg, who is the CMO of MongoDB. She has just done so many things in the B2B marketing world. We’ve been featuring guest experts on the sales side,so finally we’re going to spend a little time in the next coupl... by Sales Pipeline Radio
26 min listen
Three M's with Tracie Schmidt (EP 152): Today, we will discuss three M's and how can it affect your business and your job. We will also talk about how can we utilize internet, video and digital marketing strategy to improve your sales, how agents market properties in this climate. We will... by F.I.R.E.D UP with Krista Mashore
40 min listen
304: All In On Brand with SADA CMO: Over the course of growth, the company has had a habit of going all in. It went all in on Google Cloud in 2019, divesting its Microsoft Cloud business to get there. It went all in on its 2020 rebrand, casting aside the brand it had for the brand... by Renegade Marketers Unite
48 min listen
Employer Branding is the Intentional Strategy that Aligns People with Mada Seghete with Branch Metrics: Everyone knows the power of branding your company. Let me share with you an emerging concept of employer branding. by Growth Think Tank
22 min listen
Mark Ritson's uncensored review of the best ads of 2022: What were the best ads of 2022? I sit down with everyone's favourite uncensored marketing professor, Mark Ritson, to discuss. by Uncensored CMO
81 min listen
Ep. 234 | Commercial Effectiveness. Ft. Sandeep Kumar by Sunny Side Up Podcast
36 min listen
#54: The Role of Simplicity in Driving Customer Loyalty - B2B Marketer of the Year - Margaret Molloy by Let's Talk Loyalty
61 min listen
Final ICT Shotgun Saturday 2022 - November 19, 2022 by The Inner Circle Trader Twitter Spaces Archive
64 min listen
Marketing's most inspiring leaders: When it comes to marketing and business leaders, Kerry Gorgone has talked to some of the best through her Marketing Smarts podcast. In this special episode of The Marketing Companion, Mark and Kerry discuss the leaders and marketing wisdom that have... by The Marketing Companion
36 min listen
Optimizing Digital Outcomes with Margo Kahnrose, CMO of Skai: In this episode, we speak to Margo Kahnrose, the CMO of Skai, the only full go-to-market engine that enables smarter decisions and better outcomes with actionable intelligence in making customer connections. by The Next CMO
40 min listen
#333: Building Customer-Centric Brands, Sustainability and Loyalty in the UAE by Let's Talk Loyalty
44 min listen
Partnering With Customers For Digital Transformation: Digital transformation is critical for all businesses today—but it isn’t something brands need to take on alone. Especially in the B2B world, involving customers in the transformation and making them valuable partners can lead to long-term... by The Modern Customer Podcast
25 min listen
222 | Navigating the Path to Consulting Success: A Journey with Gabriella Payne: Welcome to the Art of Consulting, your go-to source for expert insights on mastering ERP success. Today we have a special guest with us! Together with Andy Fry, special guest Gabriella Cray, Principal and Founder of the Boss Blueprint Agency is... by Art of Consulting Podcast
53 min listen

Discover this podcast and so much more

39: Cone's Craig Bida Sees the Future of Cause Marketing in His 2013 Crystal Ball

39: Cone's Craig Bida Sees the Future of Cause Marketing in His 2013 Crystal Ball

Description

Titles in the series (100)

More Episodes from The Engage For Good Podcast with Alli Murphy

Related podcast episodes