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The Problem with Nonprofit Storytelling with Maria Bryan

The Problem with Nonprofit Storytelling with Maria Bryan

FromNonprofit Nation with Julia Campbell


The Problem with Nonprofit Storytelling with Maria Bryan

FromNonprofit Nation with Julia Campbell

ratings:
Length:
39 minutes
Released:
Apr 5, 2023
Format:
Podcast episode

Description

Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!We know that stories are the lifeblood of a vibrant nonprofit communications strategy. They play a critical role in marketing, fundraising, donor relations, and internal comms. A compelling nonprofit story will inspire lifelong supporters. However, there is a problem with a lot of nonprofit storytelling. Traditional marketing teaching tells us to know our audience's pain points, exploit them, and then offer a solution. This can be particularly manipulative in nonprofit marketing since we're working on some of the world's toughest problems. Those we serve are experiencing tremendous pain and often working to overcome insurmountable challenges.This is where trauma-informed storytelling comes in. On today's episode, my guest Maria Bryan shows us the ways that our sector must tell stories that dignify, respect, and protect the health and well-being of those we serve. Maria is a nonprofit marketing and messaging strategist who helps nonprofit leaders tell impactful stories that do no harm by speaking about trauma-informed marketing. She has over 15 years in marketing communications in the public sector, a master’s degree in public administration, and a bachelor’s degree in journalism. In this episode, we discuss the importance of storytelling for nonprofits, how to become a trauma-informed marketer and fundraiser, and how to take care of yourself in this often grueling and exhausting work. Connect with Maria:Twitter: twitter.com/MariaBryanCrtvInstagramL instagram.com/MariaBryanCrtvFacebook: facebook.com/MariaBryanCrtvLinkedIn: linkedin.com/in/MariaBryanCrtv About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsConnect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Released:
Apr 5, 2023
Format:
Podcast episode

Titles in the series (100)

Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause. Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit. You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention. Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.