Effective nonprofit communication planning begins with knowing who your audiences are. Seems simple, right? Sure: you can write out a long list of various groups that your organization is communicating with or wants to reach in the future… but where do you go from there?As Big Duck’s Co-Director,  Farra (she/her) ensures that Big Duck is a healthy, thriving company. She directs Big Duck’s marketing and business development efforts, seeking to build relationships with nonprofits who want to use communications to achieve their mission.Farra has led dozens of organizations through major brand overhauls, fundraising campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofit staff and board members on branding, communications planning, and engaging donors at all giving levels.Farra is an adjunct professor at New York University, where she teaches a class about communications and branding for nonprofits. She is a member of Big Duck’s board and she previously served as the board chair for NTEN and the NYC Anti-Violence Project. She holds a Master of Science in Nonprofit Management from The New School. Connect with Farra:Twitter:  https://twitter.com/farraLinkedIn:  https://www.linkedin.com/in/farra/Visit Big Duck:Twitter:  https://twitter.com/bigduckLinkedIn: https://www.linkedin.com/company/big-duck/Other:  Big Duck’s blog and the Smart Communications Podcast - http://bigduck.com/insights/ About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsConnect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/