Welcome to episode #215 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #34 of Media Hacks. Hugh McGuire (Book Oven, Bite-Sized Edits, LibriVox), Julien Smith (co-author of Trust Agents, In Over Your Head) and I met for a sushi lunch and decided to record the latest episode of Media Hacks. We all agree that we love the ambient background noise (even the music) that comes from recording live - we hope you do too. We're not sure if it was the green tea or the sashimi that brought us down the rambling topics we cover, but it sure was heavy, intense and required most of us to get some fresh air right after recording. In this episode we look at everything from publishing, privacy, data and location to anonymity, net neutrality, circumcision (not a typo) and the future of media. The biggest thought: it's getting hard to opt-out of the online world and perhaps we have to review our own perceptions of ourselves. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #215 - Host: Mitch Joel. Running time: 51:04. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #34 of Media Hacks happens right now and it will features:  Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Julien Smith - In Over Your Head - Co-author of Trust Agents. MIA: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Live and in person from a Sushi joint - enjoy the music and the sounds of us chowing down. Julien had a killer Blog post: Life Doesn't Start Tomorrow. Julien feels that he can be like Seth Godin. People react to Social Media best when it's (a little) like mass media. We love traditional mass media headlines. NO longer ignoring baseline connections with people. It's a little about "how many" and little bit about "who" is following you. People, you should follow Hugh McGuire on Twitter. Hugh and Julien start making out because the music is so loud in the restaurant. Kindle makes some major news. Hugh still doesn't care. We're getting close to the moment where technology becomes a commodity. Closed platforms and open platforms. Is a Social Media crash coming? Inspired by Chris Brogan's Blog. The shift from an advertising mindset to a marketing mindset. SCVNGR Puts the Game Back in Location-Based Gaming. Facebook's Foursquare-like location tool is coming, sources say. Google, Verizon and net-neutrality. In Google-Verizon Deal, Fears for Privacy. Google's Next Step Is Not Search. People steal music because it's easy. Selling content is always a more complex process. Julien thinks I had media training. I think I look like an idiot. Does the Internet eventually become a pipe? Is it possible that Google is using a position with Verizon to really just cut deals and beat the leveraging of others? Mobile is the important thing. Who are the big players and what is Microsoft's game? (full disclosure: Microsoft is a client's of Twist Image). Closed is great at the beginning but over time, open is better. The money is not in the advertising - it's in the data and the marketing information. You are being followed, tracked and recorded. Deal with it. Time for Obama to shut down WikiLeaks' Assange. Does the freedom of information threaten democracy. The Next Big Thing Online Could Well Be Anonymity. Think about what you publish. Now think about everything you s