Kelly Cook serves as both the EVP, Chief Marketing Officer, and IT Officer for David's Bridal. 1 out of 3 wedding dresses in the US are sold by David's Bridal, making David's Bridal the market leader for wedding attire. Before joining David's Bridal in 2020, Kelly held leadership roles at, Pier One, DSW, K-Mart, Continental Airlines, and more.In this conversation, Kelly and Jim talk about David's Bridal simple yet powerful mission statement; ‘Existing For Magical Moments'. Plus, Kelly discusses how that ethos was put to the test last year during the COVID-19 Pandemic, and how David's Bridal is constantly evolving to make sure they serve “her,” customer, and centering all of their efforts towards that goal. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com