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Jeep Takes On Luxury

Jeep Takes On Luxury

FromTo The Point with Marcus Amick


Jeep Takes On Luxury

FromTo The Point with Marcus Amick

ratings:
Length:
15 minutes
Released:
Oct 12, 2022
Format:
Podcast episode

Description

Jeep is arguably one the most recognized brands in the world, due in large part to its off-road appeal. However, the brand is now looking to position itself in the luxury market, with the Wagoneer and Grand Wagoneer. This week on To the Point we delve into how Jeep has worked to position itself in the luxury segment, with a focus on the design of the Wagoneer’s interior.      Our Guest: Chris Benjamin [Vice President, Interior Design, Stellantis North America]
Released:
Oct 12, 2022
Format:
Podcast episode

Titles in the series (46)

We cut through all the noise to discuss what matters most, driving the world of automotive sales.