Can a brand be stronger than it's logo? The Kia brand was once known as a budget friendly car. From it's ads, to it's logos, no one wanted a Kia, they merely settled because of it's price point.  In recent years however, Kia's cars have become technological marvels offering more value with more innovation than vehicles twice its' price tag. Has the product outgrown the brand? With a bit of history, some interesting new vision statements and a glorious new logo reveal event, The Angry Designers rant about the new Kia logo providing both a biases AND unbiased opinion. You don't have to be a car enthusiast to appreciate this episode.