Today's car shoppers are more savvy and educated than ever before. That means they require fewer vehicle features and price information (which is easy to find), and more value messaging. They need to know why they should choose your dealership rather than your competitors. In this episode, Michael breaks down a simple 3 step process that will help you craft more appealing "Why Buy" messaging for your dealership. 8:09 - You need to know what your customers want.10:02 - Make a list of what you are really good at.12:35 - Combine these into a unique selling proposition. Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirilloFacebook: https://www.facebook.com/michaelcirilloInstagram: https://www.instagram.com/michaelcirilloWebsite: https://www.thedealerplaybook.com