The best car sales tactics in the world won't work unless you do. Car sales professionals and dealer owners who take the time to work through their brand will be able to sell anything according to Jaylissa Lea.To build a successful brand, car dealers need to have a clear goal and then be able to identify where the gaps are in achieving that goal. For example, what values drive your internal behavior and how do you treat customers?Dealers that focus on building their brand are building long-term, scalable enterprises that stand the test of time and unforeseen circumstances.Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirillo Facebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: https://www.thedealerplaybook.com