30 min listen
946: How the Smartest Brands (and Salespeople) Beat Cynicism and Bridge the Trust Gap, with Margot Bloomstein
946: How the Smartest Brands (and Salespeople) Beat Cynicism and Bridge the Trust Gap, with Margot Bloomstein
ratings:
Length:
48 minutes
Released:
Jul 22, 2021
Format:
Podcast episode
Description
Margot Bloomstein is a brand and content strategy consultant. And author of an interesting book titled, "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap." Now hearing that title you might think that this episode is about branding and marketing. As I read Margot's book it struck me that the same techniques that brands use to connect and build trust with their buyers applies to B2B sellers as well. And building your own personal brand as a trusted advisor. We dive into the 3 main elements of trustworthiness that Margot describes: (1) Voice; (2) Volume; and (3) Vulnerability. And what each of those mean for individual sellers and how they connect and interact with buyers.
Follow Andy:
LinkedIn | https://bit.ly/Andy-LinkedIn
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy
Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com
Explore the ringDNA Podcast Universe:
Sales Enablement Podcast | https://bit.ly/SEP-LP
Selling with Purpose Podcast | https://bit.ly/SWP-LP
RevOps Podcast | https://bit.ly/RP-LP
Follow Andy:
LinkedIn | https://bit.ly/Andy-LinkedIn
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy
Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com
Explore the ringDNA Podcast Universe:
Sales Enablement Podcast | https://bit.ly/SEP-LP
Selling with Purpose Podcast | https://bit.ly/SWP-LP
RevOps Podcast | https://bit.ly/RP-LP
Released:
Jul 22, 2021
Format:
Podcast episode
Titles in the series (100)
Episode 1: Sales Best Practices in Prospecting, with Mike Weinberg, best-selling author of "New Sales. Simplified.": In this episode, Mike shares some of his key recommendations for disciplined prospecting and why there's a huge need for greater specialization in sales roles. by Sales Strategy & Enablement by Revenue.io