57 min listen
SPOS #785 - Margot Bloomstein On Trust And Beating Consumer Cynicism
SPOS #785 - Margot Bloomstein On Trust And Beating Consumer Cynicism
ratings:
Length:
53 minutes
Released:
Jul 25, 2021
Format:
Podcast episode
Description
Welcome to episode #785 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #785 - Host: Mitch Joel. Margot Bloomstein spends her time in the content strategy industry. She's the author of Content Strategy at Work and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than twenty years, she has led workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help their clients clarify their communication goals. More recently, she published the excellent (and timely) book, Trustworthy - How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. In an actionable framework focused on voice, volume, and vulnerability, her new book is about how to employ concrete tactics to help your business regain trust, respect, and customer loyalty. More importantly, how can you lead your organization and audience from cynicism toward something far more productive: hope. Enjoy the conversation... Running time: 53:27. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Margot Bloomstein. Trustworthy - How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. Content Strategy at Work. BrandSort. Appropriate, Inc.. Follow Margot on LinkedIn. Follow Margot on Twitter. This week's music: David Usher 'St. Lawrence River'.
Released:
Jul 25, 2021
Format:
Podcast episode
Titles in the series (100)
SPOS #36: Welcome to . I'm back and alive after the trip from hell. The was well worth sitting on the tarmac for over five hours. This episode is, once again, chock full of your insights, observations and comments (please keep them coming). There's also an... by Six Pixels of Separation Podcast