Join John and Jack in this episode as they share practical strategies for thriving in the home services industry's shoulder seasons. From tech tips to customer connections, learn how to boost your business year-round with proactive and strategic marketing methods.Ready to up your home service game? Tune in now for actionable tips to enhance your business during shoulder seasons and master strategic marketing methods!Discussion Highlights:Utilizing technology: They discuss the use of software, particularly Service Titan, for efficient equipment management and data utilization.Marketing benefits: They explore how technology aids marketing efforts, from targeted campaigns to gathering valuable customer data.Scale considerations: John and Jack recognize that even though they function on a larger scale, the strategies they've talked about can be applied to home services businesses of different sizes on a smaller scale.Customer contact: Emphasizing the significance of reaching out to customers, they discuss the impact of personal calls in addition to emails and SMS.Door knocking strategy: Implementing a door knocking strategy is considered a potential game-changer in the HVAC industry.Cost per lead analysis: They stress the importance of assessing the cost per lead and distinguishing between new customer acquisition and reactivating existing customers.Marketing mediums: The conversation revolves around a variety of marketing channels, underscoring the pivotal importance of efficiently leveraging existing customer lists.Surviving shoulder seasons: The discussion concludes with them highlighting the critical role of mastering and growing during shoulder seasons.Host: John Wilson: @wilsoncompaniesHost: Jack Carr: @thehvacjackSpecial thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers. Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.Subscribe Here: https://tinyurl.com/oaopodcastJohn Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the details right here!Don't forget to subscribe!Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcoSPOTIFY | APPLE PODCASTwww.ownedandoperated.comContact us: info@o